Social media is a beneficial technology for business because it helps increase brand recognition. With social media, business are able to promote their product.   The company and product becomes more accessible to its consumers. In addition social media help view feedback from consumers and create a relationship with the customers.. Social media is beneficial to society by allowing convenient communication throughout the world. Social media also allows society to be interconnected.For example in the reading entitled in India using Facebook to catch scofflaw drivers"We find that Police officers created a Facebook page, where individuals who are driving recklessly are posted into that Facebook page. This Facebook page allows the Indian society to view who has been driving recklessly. One of the Dark side of social media is the fact that if a customer writes a bad review, it can ruin it for other customers which is bad for the business.